Room Estimator
Room Estimator
Make moving easier with AI object detection for those relocations
Make moving easier with AI object detection for those relocations
Room Estimator
Make moving easier with AI for everyone
Room Estimator
Make moving easier with AI
for everyone
Project Brief
Project Brief
Project Brief
Room Estimator allows consumers to organize moving and packing lists with an object detection feature on their IOS mobile app. I did user interviews and usability testing to redefine consumers' needs. I troubleshot the usability problems and unclear visual hierarchy to manage moving items and track moving processes for consumers effectively.
Room Estimator allows consumers to organize moving and packing lists with an object detection feature on their IOS mobile app. I did user interviews and usability testing to redefine consumers' needs. I troubleshot the usability problems and unclear visual hierarchy to manage moving items and track moving processes for consumers effectively.
Room Estimator allows consumers to organize moving and packing lists with an object detection feature on their IOS mobile app. I did user interviews and usability testing to redefine consumers' needs. I troubleshot the usability problems and unclear visual hierarchy to manage moving items and track moving processes for consumers effectively.
Project Contributors
Project Contributors
Project Contributors
Product Designer (Me)
Chief Product Officer (My Manager)
Product Manager
Graymatics Tech Lead
Graymatics Project Manager
Product Designer (Me)
Chief Product Officer (My Manager)
Product Manager
Graymatics Tech Lead
Graymatics Project Manager
Product Designer (Me)
Chief Product Officer (My Manager)
Product Manager
Graymatics Tech Lead
Graymatics Project Manager
Timeline
Timeline
Timeline
1 Months (Feb 2022)
1 Months (Feb 2022)
Design Process
Design Process
Design Process
Background
Background
What’s the room estimator?
What’s the room estimator?
What’s the room estimator?
Problem Statements
Problem Statements
Problem Statements
Target Audience
Target Audience
People booked a move on a moving company’s website with the ButterMove booking service.
People booked a move on a moving company’s website with the ButterMove booking service.
People booked a move on a moving company’s website with the ButterMove booking service.
Previous Version
Previous Version
The company planned the launch of this app and delivered this design to the developers.
The company planned the launch of this app and delivered this design to the developers.
The company planned the launch of this app and delivered this design to the developers.
Previous design version
Challenge #1
Challenge #1
Challenge #1
Usability problems that lead to development challenges for developers.
Usability problems that lead to development challenges for developers.
Usability problems that lead to development challenges for developers.
From discussions with developers and design files, the product had usability problems, such as broken links, confusing UX flow, information overload, etc. Based on the issues above, the developers argued the quality of the product wasn’t enough to launch in the market.
From discussions with developers and design files, the product had usability problems, such as broken links, confusing UX flow, information overload, etc. Based on the issues above, the developers argued the quality of the product wasn’t enough to launch in the market.
From discussions with developers and design files, the product had usability problems, such as broken links, confusing UX flow, information overload, etc. Based on the issues above, the developers argued the quality of the product wasn’t enough to launch in the market.
Challenge #2
Challenge #2
Challenge #2
Without research, it is impossible to understand users’ needs and attract them to leverage our product.
Without research, it is impossible to understand users’ needs and attract them to leverage our product.
Without research, it is impossible to understand users’ needs and attract them to leverage our product.
The product was designed for movers, not consumers. The business goal is to encourage moving companies/movers to use ButterMove products to improve their moving services. Thus, the product was business-focused.
The product was designed for movers, not consumers. The business goal is to encourage moving companies/movers to use ButterMove products to improve their moving services. Thus, the product was business-focused.
The product was designed for movers, not consumers. The business goal is to encourage moving companies/movers to use ButterMove products to improve their moving services. Thus, the product was business-focused.
Why does it matter?
Why does it matter?
Why does it matter?
If the product does not do what consumers expect it to, the company’s revenue and sales will decrease.
If the product does not do what consumers expect it to, the company’s revenue and sales will decrease.
If the product does not do what consumers expect it to, the company’s revenue and sales will decrease.
I suggested re-designing the product first because the end-users are the consumers, not the movers. The collaboration problem was that there were different perceptions and expectations about the design process between the design team and the stakeholders. Therefore, I conducted a new design process to align expectations with stakeholders. After a discussion with CPO, the stakeholders and CPO agreed to re-design the product.
I suggested re-designing the product first because the end-users are the consumers, not the movers. The collaboration problem was that there were different perceptions and expectations about the design process between the design team and the stakeholders. Therefore, I conducted a new design process to align expectations with stakeholders. After a discussion with CPO, the stakeholders and CPO agreed to re-design the product.
I suggested re-designing the product first because the end-users are the consumers, not the movers. The collaboration problem was that there were different perceptions and expectations about the design process between the design team and the stakeholders. Therefore, I conducted a new design process to align expectations with stakeholders. After a discussion with CPO, the stakeholders and CPO agreed to re-design the product.
Design Solution
Design Solution
Design Solution
Re-define consumers’ needs and tackle their pain points with user interviews and testing.
Re-define consumers’ needs and tackle their pain points with user interviews and testing.
Re-define consumers’ needs and tackle their pain points with user interviews and testing.
Design Goal
Design Goal
Design Goal
Conduct a simple, easy-to-use Room Estimator to help consumers organize and pack their stuff.
Conduct a simple, easy-to-use Room Estimator to help consumers organize and pack their stuff.
Conduct a simple, easy-to-use Room Estimator to help consumers organize and pack their stuff.
User Interview
User Interview
User Interview
Understood consumers’ moving experience and pain points from 3 participants.
Understood consumers’ moving experience and pain points from 3 participants.
Understood consumers’ moving experience and pain points from 3 participants.
A note for user interview
Key Takeaways
Key Takeaways
Users don’t know how to organize and pack stuff efficiently and quickly, especially packing fragile and heavy items.
Users don’t know how to organize and pack stuff efficiently and quickly, especially packing fragile and heavy items.
I suggested re-designing the product first because the end-users are the consumers, not the movers. The collaboration problem was that there were different perceptions and expectations about the design process between the design team and the stakeholders. Therefore, I conducted a new design process to align expectations with stakeholders. After a discussion with CPO, the stakeholders and CPO agreed to re-design the product.
I suggested re-designing the product first because the end-users are the consumers, not the movers. The collaboration problem was that there were different perceptions and expectations about the design process between the design team and the stakeholders. Therefore, I conducted a new design process to align expectations with stakeholders. After a discussion with CPO, the stakeholders and CPO agreed to re-design the product.
I suggested re-designing the product first because the end-users are the consumers, not the movers. The collaboration problem was that there were different perceptions and expectations about the design process between the design team and the stakeholders. Therefore, I conducted a new design process to align expectations with stakeholders. After a discussion with CPO, the stakeholders and CPO agreed to re-design the product.
User Testing
User Testing
User Testing
Collected feedback from 3 participants who had never used the product and heard about ButterMove.
Collected feedback from 3 participants who had never used the product and heard about ButterMove.
Collected feedback from 3 participants who had never used the product and heard about ButterMove.
Key Finding
Key Finding
Key Finding
Users didn’t know this app could add their stuff to a moving list with an object detection feature.
Users didn’t know this app could add their stuff to a moving list with an object detection feature.
Users didn’t know this app could add their stuff to a moving list with an object detection feature.
The usability problems are information overload, poor visual hierarchy, confusing features’ names, and cognitive barriers without clear guidance.
The usability problems are information overload, poor visual hierarchy, confusing features’ names, and cognitive barriers without clear guidance.
The usability problems are information overload, poor visual hierarchy, confusing features’ names, and cognitive barriers without clear guidance.
• Users failed to find the feature that could create a moving list due to confusing feature names.
• Users didn’t know what to do without reading the description of each step.
• Users weren’t sure if the stuff was added to the moving list.
• Users couldn’t imagine the moving process after they created a list.
• Users couldn’t remove their stuff from the moving list.
• Users failed to remember the process after finishing the task.
• Users were confused about the “ Edit” toggle.
• Users failed to find the feature that could create a moving list due to confusing feature names.
• Users didn’t know what to do without reading the description of each step.
• Users weren’t sure if the stuff was added to the moving list.
• Users couldn’t imagine the moving process after they created a list.
• Users couldn’t remove their stuff from the moving list.
• Users failed to remember the process after finishing the task.
• Users were confused about the “ Edit” toggle.
• Users failed to find the feature that could create a moving list due to confusing feature names.
• Users didn’t know what to do without reading the description of each step.
• Users weren’t sure if the stuff was added to the moving list.
• Users couldn’t imagine the moving process after they created a list.
• Users couldn’t remove their stuff from the moving list.
• Users failed to remember the process after finishing the task.
• Users were confused about the “ Edit” toggle.
Prioritized features
Prioritized features
Prioritized features
Prioritized features considering users’ preferences, the timeline, and the mission.
Prioritized features considering users’ preferences, the timeline, and the mission.
Design decisions
Design decisions
Design decisions
Prioritized features considering users’ preferences, the timeline, and the mission.
Prioritized features considering users’ preferences, the timeline, and the mission.
Design Improvements
Design Improvements
Design Improvements
Balanced feedback and business strategy to revise design elements with wireframes.
Balanced feedback and business strategy to revise design elements with wireframes.
Design Highlights
Design Highlights
Design Highlights
